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A woman I know was preparing to interview for a huge internal promotion. She hired a coach to help her develop her C-level persona so she could really step into the role via body language,  leadership awareness, and even wardrobe. Throughout the exhaustive rounds of performance interviews, she kept a confident stride and spoke authoritatively with the partners on how she would add to the culture. There seemed to be no other candidates with her qualifications. She had a good feeling about it.