I was on the phone with my business and marketing coach, pouring through the details of why my latest course launch failed.
I was pacing. We both think it’s a great course, so I was very curious as to what happened. But as she was outlining the day’s marketing lesson, I was distracted by a fuzzy ball of color, floating in circles on the lawn outside my bedroom window.
On second look, I saw it was a turkey. A male turkey. Full tail and breast feathers out, chin tucked in, strutting his stuff. Now, if you have never seen a turkey doing a mating dance, it is a sight. There are literal dance moves: Tippy toes, head moves, contractions, and fanning of wings, one at a time. It is hysterical.
And the females, happily eating the bugs and grass seed in my lawn, couldn’t be bothered.
The first thing I thought, as a relationship consultant, was how nice it was that the male was doing all the fussing and primping.
And then, as a leadership consultant, as I watched the turkey parade about in semi-eyeshot of three seemingly preoccupied females, I thought: This turkey is going to get laid.
It didn’t matter that the ladies were ignoring him, more in the mood for eating than mating. He was convinced that he had something they wanted, even if they didn’t know it yet. He was going to show it proudly to the world, repeatedly, until one of those hens finally took note, and suddenly found themselves pushing new turkeys out into the world.
So here’s what I got: Keep strutting your stuff. It doesn’t matter if anyone is looking yet. They will. Practice, focus, commit. You are going to PRO create. And bring new things into the world.
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